Rand Fishkin has been running his software development company, Moz, in one form or another in Seattle, WA since 2003. Over 10 years, a few business pivots, and 150 employees later, Rand is one of the top experts in SEO marketing and we’re thrilled to have him on our show! On this episode of Opichi DIY Marketing, you’ll hear how Rand got his very first customers from content marketing (before it was even known as content marketing!), how he landed his first successful marketing approach, and the daily steps he took to make that successful marketing campaign happen.
Rand Fishkin’s parting words of advice to Opichi DIY listeners was to invest in SEO as a marketing channel. Google is getting over 6 billion searches a day and drives 10 times the traffic Facebook does, so it’s a valuable tool for every business owner and marketer.
Rand also gave our listeners some useful keyword tools to help with your DIY SEO: Google Adwords Keywords Tool and KeywordTool.io are both his favorite resources for nailing down powerful keywords for search engine optimization.